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6 PPC Marketing Strategies for your Business

Before knowing PPC Advertising, let us know the PPC Full Form. The full form of PPC is Pay Per Click – you have to pay some amount to your Ad Network for every click on the Ad. In this article, we will discuss about 6 PPC Marketing Strategies that you can implement for your business.

If understood in detail, PPC Advertising is a marketing strategy through which ads are placed on Search Engines (like Google, Bing, and YouTube), Social Media Platforms (Like Facebook, Instagram, and LinkedIn), and Third-Party Platforms (Like Amazon, Flipkart). Running ads on search engines is called search engine marketing. At the same time, running ads on social media platforms is called social media marketing. For every click on ads, you pay some amount to all these platforms which is known as Cost Per Click. By the way, Google is the biggest Ad Platform till now which provides its service in the name of Google AdSense. By taking the Google Ads Service, Google shows your Ads on Relevant Websites & YouTube Videos.

We can also call PPC ads the digital version of Offline Advertising (Like Banners, Hoardings, Posters, Billboards, and newspaper ads). But, unlike Offline Advertising, here you can customize Ad Campaigns according to your target audience, which increases the chances of getting the desired results. Businesses often use pay-per-click advertising for Traffic Generation, Leads Generation, Brand Awareness, or Customer Conversion.

According to a statistic, a brand’s awareness can be increased by up to 80% through Google Paid Ads. Due to its Precise Targeting, today it has become easy to target a particular class or rather Potential Customers. Let us now talk about some examples of this.

If you search “Digital Marketing Course” on Google, you will see many results with “Ad” written in front of their domain name – this is an example of PPC Advertising. The ad or display ad that appears for a few seconds between videos on YouTube is also an example of Pay Per Click Advertising. Ads in images and videos on social media platforms like Facebook and Instagram are also examples of PPC advertising.

Process of PPC marketing

PPC Advertising works based on Pay Per Click, where you have to pay money to your Ad Network in exchange for a Click or Impression. Here Ad Network means those platforms that provide you the facility to place ads, like – Google, Microsoft’s Bing, Facebook, Instagram, LinkedIn, etc. Let us assume that you are a property builder and want to sell some of your property in JAIPUR. To sell them you want to run PPC Ads. First of all, you have to find some relevant long tail keywords for which you can take the help of SEO tools like Google Keyword Planner, Uber Suggest, and SEMrush. After finding relevant keywords, the next step is to see your competitors and which keywords they are targeting to bring your ad to the top of the first page of Google, you have to bid on your selected keywords. Here, not only do you bid, but your competitors also want to rank their ad in the first position by bidding more money.

Now the biggest question here is whether it is possible to bring your ad to the top on Google just by investing more money.

Apart from bidding higher, there are many other factors which impact the ranking of your ad:

6 PPC Marketing Strategies

1) Keyword Relevance

While running a Google Ads Campaign, It is important to keep in mind that whatever keywords you use are relevant to the search query of your target user. Although it does not mean that your keyword matches your user query exactly some similarities are found.

2) Choose your bidding strategy

There is real-time bidding on Google, that is, you have to bid on your keyword. To understand this in more simple words, you have to tell Google how much money you are ready to pay to show your website at the top of your keyword (Let’s Say “Best Digital Marketing Agency in JAIPUR”). This is called Cost Per Click or CPC.

3) Quality Score

Quality Score matters a lot in making PPC Advertising successful. When Google gives a rating to your PPC Ad, Ad Copy, and Landing Page based on Relevance & Quality, it is called a Quality Score. A good Quality Score helps improve your Ad Rank.

4) Know your Audience

Apart from Keyword Relevance, you can also target your target customers based on their Demographic, Location, etc. This also increases the relevance of your ad and you also get an idea of which ad copy is performing well for which group of target users. In this way, you can execute your ad campaigns by keeping all these factors in mind and achieving your business objectives.

5) A/B testing

Use A/B testing to try out different ad versions and landing pages to figure out what works best for your audience. This helps improve your PPC campaigns and get better ROI.

6) Monitor, analyze, and modify your campaigns

Use the analytical tools to monitor your campaign effectiveness check the conversion rate, click-through rate, cost per conversion and find the areas that require improvement, and modify your route to keep your campaign successful.


PPC Marketing Strategies is a powerful tool for businesses to promote their products or services through online platforms with proper budget management and tracking of analytics, this is a useful and profitable way for everyone to do Per Click Advertising. Let us know what PPC advertising is and why it is important for your business. PPC advertising helps everyone reach their target customers in a very short period. Cost-effective, instant results, better-targeting options, and many more benefits. If it is implemented combined with organic digital marketing strategies (like SEO) then targeting becomes much easier. Businesses can optimize their PPC campaign for maximum ROI and achieve their marketing objective successfully.

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