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Author name: Arihant Global

How to Use AI to Improve Your Digital Marketing Solutions in 2024

How to Use AI to Improve Your Digital Marketing Solutions in 2024

Artificial intelligence (AI) is changing the field of digital marketing. AI can help marketers enhance their strategies and get greater outcomes by evaluating data and personalising client experiences. Marketing automation through AI. One of the primary advantages of AI is its ability to automate repetitive and time-consuming processes like as emailing, social media posting, and

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How 2024 is a Revolutionary Year for Digital Marketing

How 2024 is a Revolutionary Year for Digital Marketing

This year of 2024 will be regarded as one of the most significant years in the history of digital marketing, with seismic developments to come in terms of open web reach, measurement, targeting, and supply chain partnership optimisation. The discontinuation of third-party cookies in Google’s Chrome browser will account for a significant portion of this change.

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The Importance of Authenticity in Digital Marketing

The Importance of Authenticity in Digital Marketing

A seismic shift is occurring in the ever-evolving field of digital marketing, with authenticity emerging as the new currency. The Importance of Authenticity in Digital Marketing is rising. Traditional marketing strategies are insufficient in the face of discriminating and tech-savvy consumers. The industry is changing as a result of consumer demand for real connections, open

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